The Pulse

Thump-thump. Thump-thump.

Overview

To create a cohesive user experience, I worked on aligning the card UI with the design standards of other cards across the platform. This included introducing a fixed height for the cards and determining an appropriate maximum depth for displaying 3 or 4 legs, ensuring visual consistency and clarity.

Branding

With the introduction of a refreshed logo identity, updated color scheme, and modern background patterns, I led the effort to apply this new branding across all Pulse-related content. This work ensured a seamless experience for users in both light and dark modes, reinforcing the brand's presence and creating a visually appealing, recognizable interface.

Role

Lead UX Designer

Tools

Figma

Team

1 UX Manager
1 Lead Designer
1 Product Owner

Timeline

November 2023
2 weeks

Goal

Blend the visual and technical elements of FanDuel's new live betting feature to bring The Pulse to life.

I wasn't working at FanDuel when this project started. But by the time I was briefed to step in, the team had branding for a new feature (The Pulse) but they were having trouble putting the elements together — Logo, color combos, additional design elements to build excitement and drive engagement — with a card design that would house bet narratives and straight bets to parlays up to four legs long.

Working with Constraints

When I started on the project we already had card dimensions of 300h × 144w for the smaller card, and 340h × 144w for larger cards.

I had branding elements but no brand identity. So I started by identifying the right font size for the text within the card and a set of keywords to identify the general themes we wanted The Pulse to be associated with.